Economics & Strategy Group

A small business presenting its people, publications and services

See the website here.

A small New Zealand-based consulting company briefed FRESCO to build their first website. Economics & Strategy Group (ESG) provides advice and analysis in public policy, public management, and organisational strategy.

The site needed to closely follow the business positioning of the company and deliver against its business objectives by being simple and efficient.

It performs four key functions:

Present the company and its activities – a branded ‘online brochure’

Provide a straight-forward method for external users to access information

Provide a means of allowing ESG users to securely access information, and deposit and change information

Provide a way for external users to contact and interact with the ESG.

The website doesn’t just present the company and its services. It gives users helpful and practical insights into ESG’s advice and expertise. Therefore a feature of the website is the ability by ESG staff to deposit current and archived articles, which can be publicly viewed.

The two ESG principals often operate offshore and the ‘prospect’ and client base is scattered internationally, as well as in New Zealand. This is assisted by the provision of an intranet area for staff to operate administration and working files privately and from anywhere in the world.

FRESCO redesigned the company’s corporate identity as part of the website objective to build a clean and functionally attractive site.

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