St Laurence

Adapting and evolving a website

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FRESCO built the first website for the rapidly growing St Laurence in 2000 and by 2005 a second phase website was needed to use the power of the internet to put St Laurence ahead of its competitors, and to cater to the businesses changing needs and market direction.

By 2009 the company’s fortunes had changed and the existing website was revamped dramatically to reflect the new needs of the business.

FRESCO has been involved for many years in the development of strategies for St Laurence and the evolution of the website recognises the dramatic shifts in the company’s needs over the years. Since 2005 this has placed a significant focus on the website’s adaptive abilities and FRESCO’s skills in adding new capabilities without incurring the cost of a completely new website.

The rebuild of the St Laurence website in 2005 was an opportunity to take in not just new technology, but more importantly to deliver tremendous benefit to St Laurence, for example, in further automating information exchanges and transactions, and in beginning to conduct genuine e-marketing.

The original website was extensive and complex in structure, requiring precise problem-solving and careful project management. FRESCO worked extensively with the client to fully plan and scope the website build, particularly taking into account current and future business activities, target audiences and ease-of-use for St Laurence staff to self-administer website content.

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